Search engine optimization (SEO) is the service used to ensure that your business’s website shows up at the top of search engine results. Whether it is on Bing, Google, Yahoo, or another search engine, it is important that you show up at the top because that is what will get more people visiting your site, which will ultimately result in a higher number of clients or products sold. While the main goal of SEO is clear, there are a lot of different things that go into making sure that your business gets on top and stays on top of search results. You see, the search engines each have their complex algorithm to determine which websites will show up first when someone performs a search. For example, if you do a search for an SEO agency in Frederick, then Google has a list of things that it looks for on each website to determine if it is the best match for this search. The search engines have created these algorithms to make sure that the best, most relevant website show up first (otherwise people may start using another search engine). For the most part, the search engine algorithms work great, but what if you are a new business? Typically new businesses do not have a lot of the things on those lists of characteristics of the “best match” websites. This means that if you are a new business, then you will need to find an SEO company, and the best SEO companies are in Frederick, MD.
An SEO company in Frederick will help you and your website to develop the most important aspects that will make it search engine optimized. The four things that your website needs are:
1. On Page Keyword Optimization
This means that you need to have all of the most commonly searched for phrases related to your products or services in the content that is on your page. If you do not tell the search engines what your website is about, then how are they supposed to know?
2. Social Media Pages
Social media pages linked to your website are extremely important. How many well-known companies do you know that do not have Facebook and Twitter? The search engines have calculated social media into their algorithms, so having social pages and posting on them regularly is a must.
3. Listings And Reviews
If you are a popular restaurant, or you have a popular new toy, then you can bet that you will have a lot of reviews up online (hopefully good ones). The more listings you have online, the more opportunities people have to review your business. Be careful when asking people to do a review. You do not want to have a lot of negative ones!
4. Internal And External Links
Having internal links from some pages of your site to other pages is just as important as seeking out links from outside resources. Links are another way to help Google understand what your website is about, and specifically what each of your pages is about.